Putting more focus on the visitor is going to push marketers to focus on providing relevant content, more value, and personalized experience. While this announcement does has some marketers frustrated, it should be a good move long term. Google will follow the Better Ads Standard which is a result of a consumer research study surveying over 40,000 internet users on their online ad experiences. To improve this, they must reward websites that take user experience seriously and penalize websites that do not have the best on-site marketing practices. Google wants to provide a better experience with search and AdWords functionality. In short, Google wants to eliminate poor advertising and on-site practices while promoting positive advertising and on-site marketing experiences. This ends up making website content inaccessible, frustrating the user because they could not access what they searched for. We’ve all visited a website that provides a less than stellar browsing experience because ads got in the way. This post will cover everything you need to know about the new Google Chrome Ad Blocker, proper marketing practices to ensure you’re compliant, and how you can prepare your website today with greater control over your on-site marketing. After all, better user experiences are typically going to translate to more long term success. Here’s Google’s 2017 policies for mobile websites along with website best practices for SEO to get a better understanding of Google’s approach to user experience. User experience has been a priority for Google over the past few years and as a digital marketer, you need to be aware of how these rules and guidelines impact your on-site advertising and marketing campaigns. If you spend any considerable time browsing on the web (which by reading this, I can assume you do), then you have some idea of how poor marketing and advertising practices can hurt the website experience. Yesterday on February 15th, Google released a new Google Chrome ad blocker that aims at cleaning up poor ad practices that damage user experience – blog post can be read here.
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